About

Zenith Tecnica is an Auckland based high engineering company at the forefront of technical innovation. They specialise in the 3D printing of titanium parts for the aerospace, marine and medical sectors. I was engaged by Strategy Creative to write an internal brand story that would inspire recruitment and promote internal loyalty to the brand.

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Approach

Admittedly writing about high engineering and 3D additive manufacturing was a little out of my comfort zone. I tackled this challenging project head on with targeted research and information gathering to ensure first and foremost that I understood the 3D printing process and had a good grasp of the technical language and tone needed to communicate with engineers.

Result

In addition to technical language and tone, it was important to bring a human element to the story. To do this, I connected with the people and minds behind Zenith Technica, highlighting their international achievements and their future focused vision.

Projects

• Internal Brand Story